1—Development 👨‍💻

1.1—Priority to plugins

🧭 Strategy: Figma plugin has been one of the best provider of traffic and sales. So, we will double down on this ‘piggy-back’ strategy. We get new users by being available on the most popular software used by our targeted customers.

⭐️ HIGH PRIORITY

🛠️ Finalise Framer plugin: adding all our assets, and signup for pro users.

🛠️ Update Figma UX with most recent interface made for Framer.

🛠️ Build two more plugins. We should target two markets:

• ‘Design or Diagram’: we would choose between a plugin for Miro or Canva
• ‘Office’: A plugin for Google workspace seems obvious (massive user base): Google Slides and Google docs. Ideally, we would work on the building of two type of plugin at the same time (like Canva and Google). That’s the dev team priority.

1.2—Stop these projects to keep focus

🧭 Strategy: Let’s not waste time with projects that show little usage.

✋ We won’t improve Lucid plugin (less than 0.5% of usage)

✋ We won’t update the Desktop app. (around 6% usage with customers)

☠️ I’m still tempted to ‘sunset’ the desktop app: announce the end of support and development in the desktop app, link to an article that explain choices, remove it in 6 months. In the past, we’ve stopped and removed the NPM packages. It was a great decision that saved time, we didn’t experienced much backlash. Fyodor explained the reasons in an article. I think we should do the same with desktop: the desktop don’t bring new users (opposite to plugins)

✋ We will remove the satellite core icons page, and redirect it to our app (Free Core family page). This project failed: almost no traffic, and we don’t even update it with new icons.

1.3—Continue to Improve UX with A/B testing

🧭 Strategy: Improve engagement and conversions with A/B tests, with small. incremental improvements.

⭐️ HIGH PRIORITY

📊 Using Statsig, for A/B tests to measure impact of UX tweaks