1- ⭐️ Focus on Pinterest — Best return on time invested
Pinterest is one of the best source of traffic, it bring quality traffic, for free!
Last 30 days: 1,000 unique visitors
Good traffic: 50% bounce rate, 1,20 minute visit
We assume Pinterest visitors are motivated—they’ve searched for icons, UX design, and are actively looking for quality resources.
Without much efforts, we’ve already good large volume of traffic.
👉 Actions for Pinterest:
@Ysabell Bondoc will work on defining new strategies to increase visibility/traffic: create new boards about themes that user search for (UX Design, etc.), which new content could we share, etc.
@Ysabell Bondoc will spend a lot more time weekly on adding content to Pinterest.
2- 🏢 Increase LinkedIn efforts to target professionals and corporations.
Linkedin send a lot of traffic, especially to our blog posts.
1,000 unique visitors in the past 30 days.
Medium quality traffic: 69% traffic, 1 min visit. Not great, plus they probably don’t convert easily in users/buyers.
Not as good as Pinterest, but Linkedin got professional users, from large companies, design studios, it’s important to develop our brand visibiity with them.
👉 Actions for Linkedin:
Post more, especially content from our blog, with articles about marketing, using icons in UX, etc.
We will post even old articles, still relevant today. Minimal efforts, we promote what we’ve already created.
Also, post about any interesting article about icons, UX design and icons, other icon creators work, useful icon resources, etc.— Jia can help with that.
So we post at least half of the content about stuff which is not ours, and we become an interesting account to follow + we develop connections with community.
Jia will create dynamic videos for Linkedin, that catch attention, but also deliver strong messages and bring value. (we will reuse these videos on TikTok, IG, Twitter)
We give priority to format that works best: carousel, videos, links to resources.
3- ✍️ Add more content to blog, by refactoring content
Blog bring free traffic, that increase monthly. 6.5K visitors/month
Medium to low quality traffic: 75% bounce rate, average visit of 1min.
2,000 visitors/month from Google.
Even if traffic is not of the best quality, the ROI is high: a good article will bring traffic for years.
👉 Actions for blog:
Ysabell and Jia will refactor a lot of content we’ve created for social media, to quickly create articles
We have great carousels, use cases, UX layouts made by Fajr, etc. that could be grouped into articles.
These articles will be mostly visual, reusing all the visuals already created, we add a bit of text. This can be done quickly.
After an article is created, we promote on Pinterest, Linkedin, Twitter, etc.
4- 🚫 Stop wasting time with social medias
Despite a lot of efforts, Twitter, IG, TikTok brings very little traffic.
Let’s stop chasing attention in a overcrowded space, and focus instead in creating long time value (blog post, pinterest post, etc.)
👉 Actions for social medias:
We spend minimal time on social medias, just enough to show users that we are still active (reassuring for users)
To speedup posts, we refactor content (for example, reusing Linkedin videos)-
We give priority to format that works best: carousel, videos